Training alone
doesn’t move the needle.
You need to get serious about designing how revenue actually gets sold.
Scaled commercial motions that drive revenue growth
PDM Enablement is your leadership partner to build and scale commercial enablement initiatives that align strategy, people, process and partnerships, so revenue becomes repeatable and predictable.
I help teams design programs that work in practice, not just on slides.
My focus is simple: measurable outcomes, faster execution and frameworks that scale as your company grows.
GTM Enablement Strategy Design
Sales and Partner Productivity
Training, Onboarding, Readiness
Systems, Content, Data
Cross-functional Leadership
Trusted by commercial leaders
“Francesca was phenomenal working with the Arcus team.
We all truly enjoyed not only the exceptional quality of her work, but also the presence and energy she brought to the team every day. She consistently demonstrated strong ownership, attention to detail, and a genuine commitment to excellence, making her a trusted and valued contributor across the team.
Beyond building the system, she took the initiative to deeply understand our needs, anticipate gaps and create thoughtful, scalable solutions.
Francesca’s collaborative, proactive approach and reliability made a lasting impact, and we’re truly grateful for the care and dedication she brought to Arcus.”
- Dan Erhardt, CEO, Arcus Power
“Francesca was an invaluable member of our team, playing a critical role in structuring our onboarding and sales training at a time of significant growth in our organization.
As a result of her work, our new hire ramp time was significantly reduced, and we were able to measure $20M+ in incremental pipeline growth from the sales training program alone.
Francesca also comes to work every day with a positive yet assertive attitude and is genuinely a good person. I'd highly recommend her as a force multiplier for any team.”
- Jenna Masuda, Director of Revenue Operations, Voltus Inc
“Francesca was a very professional and knowledgeable person on my team. She was always ready to tackle any task or project no matter how challenging it was. She would always deliver on time and exceeded my expectations.
I would definitely work with her again if given the opportunity. Her attitude is positive and upbeat and her approach to engaging with co-workers is uplifting.”
- Tony Janczak, VP of Sales and Marketing, Arcus Power