Hi! I’m Francesca

I’m a senior sales and partner enablement leader with years of international experience supporting B2B SaaS organisations in turning growth strategy into consistent, scalable GTM execution.

My work sits at the intersection of revenue growth, sales productivity and enablement systems.

I partner with leadership in Sales, Product, Marketing, Partnerships and Operations around shared GTM objectives to align strategy, scale onboarding, improve sales effectiveness and unlock partnership growth - to build enablement ecosystems that scale as organisations grow.

What differentiates my approach is a strong focus on measurable outcomes. Enablement investments are grounded in performance data, clearly prioritised, and measured against business outcomes rather than activity

The result? Higher win rates, shorter time-to-ramp, improved forecast accuracy and sustained revenue growth across direct and partner-led motions.